Web Solutions for the 21st Century

Definitions and Examples

Advertising (Campaign), to describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance. An Advertising Campaign is a set of advertising materials, such as articles and banners, intended for a specific audience or to introduce a new product.

Alpha/Beta Testing, An alpha test is a preliminary software field test carried out by a team of users in order to find bugs that were not found previously through other tests. A beta test then refers to the distribution of pre-release software, that has been tested and fixed through alpha testing already, to a select group of people so that they can test the software in their own homes. The beta version is as close to perfect as the company can make it, but any bugs, glitches or other issues discovered in beta testing will usually be addressed before the official release.

Altcoin/Bitcoin, "Altcoin" is a combination of two words: "alt" and "coin"; alt signifying 'alternative' and coin signifying (in essence) 'cryptocurrency.' Thus together they imply a category of cryptocurrency that is alternative to the digital currency Bitcoin. Bitcoin is a type of digital currency in which encryption techniques are used to regulate the generation of units of currency and verify the transfer of funds, operating independently of a central bank.

Analytics, Analytics relies on the application of statistics, computer programming, and operations research in order to quantify and gain insight to the meanings of data. It is especially useful in areas which record a lot of data or information.

Apps (Applications), An app is computer software, or a program, most commonly a small, specific one used for mobile devices. The term app originally referred to any mobile or desktop application, but as more app stores have emerged to sell mobile apps to smartphone and tablet users, the term has evolved to refer to small programs that can be downloaded and installed all at once.

Automation, Automation is the creation of technology and its application in order to control and monitor the production and delivery of various goods and services. It performs tasks that were previously performed by humans.

Background, the part of a picture, scene, or design that forms a setting for the main figures or objects. On the web, a background is most commonly a large, high quality image that provides mood and character for the user to interact over. For example, the background of this page is white.

Banner in Color, a heading or advertisement appearing on a web page in the form of a bar, column, or box. This is a full color banner.

Banner in Monochrome (Black and White Lineart), a heading or advertisement appearing on a web page in the form of a bar, column, or box. This is a simpler black and white image that emphasizes the company icon while being easier to print and load on a webpage.

Bots (Robots), are software applications that run automated tasks (scripts) over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human alone. The largest use of bots is in web spidering (web crawler), in which an automated script fetches, analyzes and files information from web servers at many times the speed of a human. More than half of all web traffic is made up of bots.

Brand/Branding, the promotion of a particular product or company by means of advertising and distinctive design.

Brand Development/Creation, is generating awareness, establishing and promoting a company using strategies and tactics. In other words brand building is enhancing brand equity using advertising campaigns and promotional strategies. Branding is a crucial aspect of the company because it is the visual voice of the company.

Business Cards/Contact Cards, are cards bearing business information about a company or individual. They are shared during introductions as a convenience and a memory aid. A business card typically includes the giver's name, company or business affiliation (with a logo) and contact information.

Business Materials,

Code/Coding/Coders, refers to creating computer programming code. In a more general sense, the word coding is used to refer to assigning a code or classification to something. Coding is the primary method for allowing intercommunication between humans and machines. Developers and computer programmers typically produce code in modules that correspond to individual computing tasks. These modules are put together in a collective framework or project, such as an individual software application.

Color Scheme, is the choice of colors used in design for a range of media. For example, the use of a white background with black text is an example of a basic and commonly default color scheme in early web design. Color schemes are used to create style and appeal and colors that create an aesthetic feeling when used together will commonly accompany each other in color schemes. A basic color scheme will use two colors that look appealing together. More advanced color schemes involve several related colors in combination, for example, text with such colors as red, yellow, and orange arranged together on a black background.

Consulting/Consultants, A Consultant is engaged in the business of giving expert advice to people working in a professional or technical field.

Content Management System, provides a simple, accessible website interface that can be used to add content to a page in a highly structured manner. The overall approach of a CMS is to allow for the generation of standards-compliant content. Generally, access to a CMS is defined for a particular set of users who can view, add, edit and publish the content within the CMS.

Cryptocurrency, is a type of digital currency that uses cryptography for security and anti-counterfeiting measures. Public and private keys are often used to transfer cryptocurrency between individuals.

See the Crypto Consulting page for definitions and information on investing, mining, cloud mining, airdrops, ICOs, faucets, social media, advertising, and gaming.

Customer/Customer Base, A customer is a person who buys goods or services from a shop or business. A customer base is then the group of customers who repeatedly purchase the goods or services of a business. These customers are a main source of revenue for a company and may be considered the business's target market.

Customized Domain, A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Your ¨space¨ that you have on the internet for your website. A custom domain is a unique branded name that identifies a website.

Database, a structured set of data (such as usernames or email addresses) held in a computer, especially one that is accessible in various ways.

Design/Designer, is the creation of a plan or convention for the construction of an object or system. Designing often necessitates considering the aesthetic, functional, economic, and sociopolitical dimensions of both the design object and design process. It may involve considerable research, thought, modeling, interactive adjustment, and re-design.

Development, is the systematic use of scientific and technical knowledge to meet specific objectives or requirements.

Domain Name System (DNS), is the Internet's system for converting alphabetic names into numeric IP addresses. For example, when a Web address (URL) is typed into a browser, DNS servers return the IP address of the Web server associated with that name.

Email/Email Server, Emails are messages distributed by electronic means from one computer user to one or more recipients via a network. An Email Server is the system that distributes the emails.

EShop (Online Market), An e-shop is an online business that sells a variety of goods and services. E-shops are business-to-consumer oriented. They are just like a retail store but instead of having a physical location, its location is on the internet.

Footer, The bottom section of a webpage is also known as a footer. This area typically contains the name of the company or organization that publishes the website, along with relevant copyright information. Some websites may also include basic navigation links, such as "About Us," "Contact," and "Help." Corporate website footers often include additional links to "Terms of Use," "Privacy Guidelines," and "Advertising" pages as well.

Gallery (Image or Video), Webspace that is designed for the display of images, either as representatives of a physical product or as sale of the image artwork itself. A Gallery usually presents as a seperate page or as a popup program that overlays the current screen. Click here to view our gallery.

Graphics (Editing), Also called image editing. Changing or improving graphics images. It typically refers to bitmapped images rather than vector graphics drawings, but can also refer to jpg/jpeg images taken from digital cameras, webcams or mobile phones. Using an image editor, images can be modified by an artist using pen, brush, airbrush and other "painting" tools.

Growth, the process of increasing in size. In this case growth represents the increase in traffic, customer base, sales, or advertising intended to further the efficacy and profits of a business.

Header (Website and Social Media), The header of a webpage typically includes the company or organization's logo, as well as the main navigation bar. This section, which resides at the top of each webpage, is often part of a template and therefore is the same across all pages within a website or section of a website.

Hosting, A host is a computer that is accessible over a network. It can be a client, server, or any other type of computer. Each host has a unique identifier called a hostname that allows other computers to access it. Hosting is commonly used when there is not enough internet strength on one end and the host space is purchased or donated to boost ability.

Image (JPG, JPEG, PNG, PDF, GIF)/Image Editing, a representation of the external form of a person or thing, usually created by digital camera, webcam, or mobile phone, which gives the general impression that a person, organization, or product presents to the public. Image editing refers to the modification or improvement of said representations.

Infrastructure (web, website, social media), refers to the composite hardware, software, network resources and services required for the existence, operation and management of an enterprise IT environment. It allows an organization to deliver IT solutions and services to its employees, partners and/or customers and is usually internal to an organization and deployed within owned facilities.

In-Site/In-House, existing, originating, or carried on within a group or organization or its facilities, not outside

Letterhead, a printed heading on stationery, stating a person or organization's name and address. In the internet age you will still see this in emails and downloadable forms. Commonly includes name, logo, and contact information. For official documents a physical address and business license number is recommended.

Logo (Creation), a symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc.

Main Logo in Monochrome (Black and White Lineart),

Main Logo in Color

Mobile/Mobile Responsive, Mobile is any interaction through phone formats. Mobile Responsive is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes. Media queries allow the page to use different style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.

Online Presence, is any existence of an individual or business that can be found via an online search. An example of an individual who is not active on the Internet but who has a online presence is one who is a member of an association that has a member directory listing online.

Product/Product Creation, A Product ia an article or substance that is manufactured or refined for sale. Product creation is the process of customer base testing and refining of the finished product.

Publishing (Print and Online), Print Publishing is the occupation or activity of preparing and issuing books, journals, and other material for sale in the physical world. There is then the online publishing aspect which is responsible for the preparation of advertising materials, webcopy, social media articles, as well as/or the digital backups and applications of physical print materials.

Re-Branding, Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.

Research, the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Resizing (Images), In computer graphics and digital imaging, image scaling refers to the resizing of a digital image.

Revisions, Each act of reconsidering and altering (something) in the light of further evidence.

Search engine optimization (SEO), is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.

Shopping Cart (Payment System), A shopping cart on an online retailer's site is a piece of software that facilitates the purchase of a product or service.

Signature, a feature in the appearance or qualities of a natural object formerly held to indicate its utility.

Signature Card, A signature card is used similarly to a business card in that it is used to connect to customers and leave a lasting mark in their memory, except that where a business card is a logo and text information a signature card is an image and text information.

Slider (Images/Gallery or Video), a slideshow added into a web page. ... Sliders can run slideshows automatically without user input by moving slides on pre-defined time interval. Sliders can also respond to user interaction like click or swipe to view next or previous slides. Click here to view a slider. (INSERT LINK)

Small Logo (called a ¨Chiclet¨), a small image that links to a syndication file for a web site, particularly a blog. Found at the bottom of articles, pages, or posts that link back to the original site. Also found at the top of the web browser as small images in the tabs next to the title of the website.

Social Media (Accounts, Formatting, Optimization), are websites and applications that enable users to create and share content or to participate in social networking. Common social media platforms are Twitter, Facebook, Instagram, LinkedIn, Steemit, etc. These are accounts that can be created and used to promote the business, project, or product.

Static Page, A static website contains Web pages with fixed content. Each page is coded in HTML and displays the same information to every visitor. Static sites are the most basic type of website.

Streamline, to make (an organization or system) more efficient and effective by employing faster or simpler working methods. To design or provide with a form that presents very little resistance for users, increasing speed and ease of movement.

Subscriber, a person who has arranged to receive or access a service.

Testing, is used at key checkpoints in the overall process to determine whether objectives are being met. For example, in software development, product objectives are sometimes tested by product user representatives.

Touch-ups (Images), is adding or taking away something from the image that didn't exist. For example, taking a blemish away, thinning out arms or legs, adding a plant to cover up a trash can, moving a smile from one picture to another.

Traffic, is the amount of data sent and received by visitors to a website. This is determined by the number of visitors and the number of pages they visit.

Troubleshooting, is a systematic approach to problem solving that is often used to find and correct issues with complex machines, electronics, computers and software systems, starting by gathering information on the issue, such as an undesired behavior or a lack of expected functionality.

Web Development, broadly refers to the tasks associated with developing websites for hosting via intranet or internet. The web development process includes webdesign, web content development, client-side/server-side scripting and network security configuration, among other tasks.

Website (Creation), a set of related web pages located under a single domain name.

Website Maintenance, in short, performing all the tasks necessary to keep a website up to date and in good, working order so that it runs smoothly and shows up correctly with the latest web browsers and mobile devices.

Website Page, is a document that is suitable for the World Wide Web and web browsers. A web browser displays a web page on a monitor or mobile device. For example, the HOME and ABOUT pages in most websites are each a website page.

Website Tab, Tabbed browsing is a relatively new feature found in some Web browsers. Tabbed browsing is a function of some Web browsers that allow uses to surf and view multiple pages by loading the Web sites into "tabbed" sections of one page, rather than multiple pages.

Widget, an application, or a component of an interface, that enables a user to perform a function or access a service.